Digital Ads & Landing Pages
Effective campaigns align offer, audience, and message across ads and destination pages. This service develops high‑intent concepts, crafts multiple creative angles, and pairs them with fast, focused landing pages. Each launch ships with clean tracking, dashboards, and a testing plan—so spend moves from guesswork to reliable acquisition.
What’s included
Channel setup: Google, Meta, and LinkedIn accounts, pixels, and permissions.
Creative system: Static and motion variants, headlines, hooks, and offers by segment.
Landing pages: Webflow/Framer/WordPress pages built with modular blocks for rapid A/B tests.
Tracking: GA4, Tag Manager, consent, events for forms/booking/checkout, and UTMs.
Testing plan: Hypotheses for creative, offers, and layout with week‑by‑week cadence.
Reporting: Dashboards for CPC, CTR, CPA, CVR, pipeline, and ROAS with insights.
Offer and audience
Campaigns succeed when the offer is clear and the segment is specific. Work begins with a short discovery to select ICPs, objections, and proofs, then turns into a message matrix that maps angles to audiences and creative variants.
Landing page system
Pages focus on one action—book a call, start a trial, or buy. Content hierarchy is proven: problem/solution, social proof, feature outcomes, pricing or plan hints, FAQs, and a final CTA. Templates allow fast tests on hero, form placement, and proof order without rebuilding.
Process
Discover: ICPs, value props, proof, and offers.
Plan: Channel mix, budgets, and testing roadmap.
Create: Ad concepts, copy, and assets; landing page builds with components.
Implement: Pixels, GA4/Tag Manager, events, and QA.
Launch: Staggered rollout to validate channels and audiences safely.
Optimize: Weekly reviews on queries, search terms, placements, and on‑page tests.
Deliverables
Message matrix and creative brief.
Ad sets with 3–5 angles and multiple variants each.
Two or more landing pages with reusable blocks and forms.
Tracking plan, dashboards, and annotated changelog.
Add‑ons
CRO experiments: Heatmaps, session replays, and A/B testing sprints.
Sales enablement: Email sequences and call scripts aligned to campaign promises.
Lead scoring and routing: CRM enrichment and instant booking automations
Outcome metrics to track
Cost per qualified lead and cost per meeting.
Landing page conversion rate and time to first meaningful interaction.
Pipeline and revenue attributed to campaign and channel.
Frequently Asked Questions
How fast can a campaign go live?
Do you manage budgets and bids?
Can existing assets be reused?
