Analytics & Conversion Tracking
Accurate data is the foundation of growth. This service audits current tracking, fixes broken events, and implements a durable plan for web and campaign analytics. Events are mapped to business goals, validated across devices, and documented for teams. Dashboards convert raw data into trends and actions.
What’s included
Audit: GA4, Tag Manager, pixels, consent, cross‑domain, and attribution review.
Tracking plan: Event taxonomy for forms, booking, carts, checkouts, and key UI actions.
Implementation: GA4/Tag Manager, pixels (Meta/LinkedIn/Google), UTMs, and optional server‑side.
QA: Test environments, debug logs, and reconciliation against CRM/commerce data.
Dashboards: Looker/Data Studio for traffic, funnels, cohorts, and ROAS.
Governance: Access, naming, retention, and privacy standards.
Process
Discover: Goals, funnels, tools, and reporting needs.
Plan: Event schema and success metrics by page/template.
Implement: Tags, triggers, variables, and consent mode with validation.
Verify: Compare analytics to backend/CRM, fix gaps, and annotate releases.
Report: Weekly or monthly insights with next steps and experiments.
Deliverables
Tracking audit and prioritized fixes.
Event dictionary and measurement plan.
Deployed tags with versioned GTM containers.
Dashboards linked to GA4 and ad platforms.
Documentation for maintenance and onboarding.
Add‑ons
Server‑side tagging: Better data quality and durability with fewer client‑side blockers.
Marketing mix modeling: Channel contribution estimates for budgeting.
Funnel experiments: CRO testing plan tied to tracked goals.
Outcome metrics to track
Event accuracy rate and data loss reduction.
Attribution coverage across channels and campaigns.
Time to insight and experiment velocity.
Frequently Asked Questions
Can this work with Shopify and Webflow?
How are privacy and consent handled?
